Amazon is weaving one-click product placements into its Prime video shows by Chase Purdy

The undisputed titan of US online shopping believes there is more money to be made from the couch potatoes who binge watch its streaming shows and movies.

Whether it’s food, household items, or even knickknacks, Amazon is exploring how to let viewers to use one-click shopping to order products they see while watching video. The Seattle, Washington-based company this fall plans to work with Japanese entertainment company Yoshimoto Kogyo to offer deals on Japanese cuisine, the Nikkei Asian Review reports.

It’s unclear if and when the service will become available as part of shows and programming targeted at audiences outside Japan. If the plan works and Amazon Prime video viewers actually take advantage of in-video ordering, the company may just be on the verge of finding a new way to generate revenue to support the costs attached to its Prime subscription service, which offers free shipping plus online video and access to the Kindle lending library for $99 a year.

More than half of Amazon’s customers in the US are Prime members, and with every year the service grows older, its retention rates improve. Finding more services and ways to make shopping more convenient for Prime members is proving to be good way to keep customers on Amazon’s site.

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