Beyoncé’s Midas touch sent Red Lobster’s sales skyrocketing on Super Bowl Sundaythis year after she name-dropped the American seafood chain in a surprise single she released the afternoon before. The song, titled “Formation,” is an homage to the singer’s southern roots, and includes quotable lines such as “I got hot sauce in my bag” and “When he f— me good, I take his ass to Red Lobster, ’cause I slay.”
The latter lyric drove sales at Red Lobster up 33% from last year’s Super Bowl Sunday, a spokesperson for Red Lobster confirms to Quartz.
— Red Lobster (@redlobster) February 9, 2016
In addition to the sales spike, Red Lobster trended on Twitter for the first time in history: The chain—which former parent company Darden Restaurants sold to the private investment firm Golden Gate Capital in 2014—was mentioned on Twitter 42,000 times in one hour, CNN notes.
Tweets by John Legend and Kendall Jenner stoked the frenzy, generating more than 14,000 retweets each.
When you realize your dad took your mom to red lobster every weekpic.twitter.com/Re7PPLmbvI
— John Legend (@johnlegend) February 6, 2016
🏼 take his ass to Red Lobster
— Kendall Jenner (@KendallJenner) February 6, 2016