Wives, teens, and sisters-in-law: How India watched porn in 2015 by Shelly Walia

Ban or no ban, India watches porn—lots of it.

Despite the Indian government imposing a temporary ban on pornographic websites in 2015, Indians remained one of the world’s most voracious consumers of online porn. PornHub, one of the world’s largest adult websites, found India was its third biggest contributor to the global traffic last year.

In an annual review of how people around the world consume porn, PornHub reveals traffic and other related data from its own website. Compared to 2014, India gained a rank on the list, replacing Canada. Only the US and the UK were ahead of India.

However, the US alone accounted for 41% of the total traffic, almost as much as in 2014 when 40% of visits on PornHub originated from the country.

The top 5 porn-consuming countries
In 2015 In 2014
US US
UK UK
India Canada
Canada India
Germany Germany

PornHub—in its third edition of the annual review—recorded 21.2 billion visits in 2015. That’s 40,000 visits every minute or 2.4 million per hour. And the average time spent on PornHub during each visit increased by four seconds—from 9 minutes 16 seconds to 9 minutes 20 seconds.

India—at 9 minutes 30 seconds—not only recorded higher average time spent than the worldwide figure, but also saw a one-minute increase in the duration of each visit.

https://atlas.qz.com/charts/VkisFnPPx

What women want

There’s a big difference in the numbers of porn-loving men and women in India, but the gap seems to be gradually closing in. From 26% in 2014, the proportion of women viewers spiked to 30% this year.

That’s better than the 24% average proportion of female visitors worldwide. There, only a slight increase in the proportion of women was recorded, as in 2014, women accounted for 23% of traffic.

“This number will likely keep increasing as more and more women are feeling empowered about their sexuality and experience less shame in liking sex,” psychologist and sex therapist Dr Laurie Betito told PornHub. “More and more women are also more open about masturbation (doing it and talking about it!).”

On the list of countries with the highest proportion of women visitors on PornHub, India ranked third.

https://atlas.qz.com/charts/E1P9cWuDe

While men gravitate towards “teen” and “big dick” categories, women are “drawn to categories featuring lesbian and gay male content,” according to Porn Hub.

Indians searching for “Indian”

The most famous keyword in 2015 among Indians was “Indian.” And everything related to Indian, including bhabhi (sister-in-law), aunty, and teen.

Top 10 searches of 2015 in India
Indian
Indian bhabhi
Indian actress
Indian wife
Indian college
Indian aunty
desi
Indian teen
Japanese
Indonesia

“While the vast majority of top, gaining, and relative searches here contain ‘Indian’,” PornHub’s yearly review noted, “search terms ‘Japanese’ and ‘Indonesia’ both made some impressive leaps to get into the top 10 list with 14 and 47 place jumps, respectively.”

Gaining keywords are those that recorded the most spike in terms of searches. For India, that phrase was Indian bhabhi devar (Indian sister-in-law and brother-in-law).

https://atlas.qz.com/charts/EJ-8TjDPg

Sunny everywhere

Sunny Leone—an erstwhile pornstar who now acts in Bollywood films—is an undisputed favourite among Indians. Even in 2014, she emerged as the most searched pornstar. More recently, Indo-Canadian Leone was found to be the most searched personality on Google in India in 2015—for a fourth consecutive year.

Lebanese-American porn model Mia Khalifa emerged as the second-most searched pornstar this year. In September, the Indian media was rife with rumours about Khalifa participating in the reality show, Bigg Boss, a homegrown version of Bigg Brother. Khalifa, however, denied the same in a rather strong tweet.

Coincidentally, Leone’s entry into Bollywood—and her retirement from porn films in 2013—was thanks to Bigg Boss, where director Mahesh Bhatt saw her and signed her for his film.

After Leone and Khalifa, Lisa Ann ranked third among the most searched pornstars. Ann was at the second position last year.

Across the globe, Kim Kardashian is the most searched for porn star, followed by Khalifa, Ann, and Leone.

Suitable for all age?

India is a young country—and nothing probably depicts that better than the large proportion of young viewers on PornHub. Half of the traffic from India on PornHub comes from viewers aged between 18 and 24.

https://atlas.qz.com/charts/V1_lVnvvx

Where India watches

Indians are typically moving away from desktops to smartphones—even on the matters of porn.

The second-largest smartphone market in the world—and one of the world’s fastest growing internet markets—India is expected to reach more than 650 million smartphones by 2019, according to a 2014 study by the US-based networking solutions giant Cisco.

https://atlas.qz.com/charts/4yS1L3PDg

Globally, visits from smartphones alone accounted for 53% of traffic shares—up from 45% last year.

Recess because holidays

Across the world, there was a fall in traffic during holidays. In India, two festivals stood out in 2015—Ramadan (June 15), when the traffic from India fell 15%, and Raksha Bandhan (a holiday to show love for your siblings), when the traffic fell by 10%. On New Year’s Eve, too, traffic from India fell 21%. Globally, the fall was even bigger—at 44%.

During Christmas, however, India sees a slight rise in traffic. On Christmas Eve, traffic from India increased 1% as against 39% dip worldwide. On Christmas Day, the traffic spiked 2% as against 18% drop globally.

 

 

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