Simple tricks to make your business look better, from a graphic designer

Graphic designers work like ninjas. Save for some superstars ( http://en.wikipedia.org/wiki/Stefan_Sagmeister ) , they often work behind the scenes to lay out reports, create
visually compelling slides, or lend an aura of legitimacy to start-ups ( http://collaborativefund.com/investments/) with a well-articulated brand. Sometimes they’ll
even whip up a personal logo ( http://www.theguardian.com/sport/2015/jan/15/andy-murray-new-logo-fans-marketing ) for you.

The tricks of their trade can also come in handy for the non-professional designer
looking to spruce up a presentation, report, or website.
Here are a few tips.

“I need better icons for my PowerPoint — fast.” Exit out of the Microsoft Office clip art
gallery and head to The Noun Project ( http://thenounproject.com/ ) . Launched in
2010, the site has a searchable archive of nearly 100,000 quality icons submitted by
illustrators from all over the world. The ready-to-use graphics are free ( https://thenounproject.com/accounts/pricing/ ) , as long as you credit the creator.

“I spotted a cool font in a magazine that I want to use it in a report. How can I find it?”
For intrepid font spelunkers, advanced tools like Identifont or Adobe Font Finder offer
extra search parameters, but here’s a method that requires no downloads, nor prior
knowledge of geeky typography terms ( https://www.adobe.com/type/topics/glossary.html ) :

1. Snap a photo of any section of the text.

2. Upload the image to the What the Font ( https://www.myfonts.com/WhatTheFont/ ) website or the mobile app.

3. Confirm the letters. Voila.
And if the automated matching system doesn’t produce a satisfying answer, you can
submit the photo to a community of avid font spotters (i.e. a tribe of benevolent type
nerds) who can help identify the font.

“Is there a way to check where an image shows up online?” If you’re considering
using royalty-free stock images on your website or for your advertising campaign, use
the Google Search by Image ( http://www.google.com/insidesearch/features/images/searchbyimage.html )
feature to make sure the very same model ( https://www.facebook.com/arianefans ) is not posing for your competitor.

(This is also a handy way to avoid being catfished ( http://www.urbandictionary.com/define.php?term=catfish ) on an OkCupid online-dating rendezvous. If you suspect
that your blind date’s photos are dubiously too attractive or airbrushed, use this two-
second trick to make sure you don’t end up having martinis with an impostor.)

1. Go to images.google.com ( https://images.google.com/?gws_rd=ssl ) and drag the
photo directly into the toolbar.

2. Scan the results.

Bonus: “Where can I find a cool wallpaper image for my computer or iPhone?” A Los
Angeles-based design and culture blog, The Fox is Black, publishes a weekly selection
of free wallpapers ( http://thefoxisblack.com/category/the-desktop-wallpaper-project/ ) sized for your mobile devices or monitors.

Author : Anne Quito

URL : http://qz.com/327960/life-hacks-from-a-graphic-designer/


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